Catalog Entries |
Fall 2020
May 14, 2024 |
|
 |
||
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 354 - Principles of Advertising |
|
Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program. Advertising roles, principles and procedures; development of creative strategies, media selection-including traditional media as well as nontraditional media, social networking, guerrilla, online, promotion, mobile, and event-basic design, layout and copy development; measures of advertising effectiveness. Includes the development of an integrated campaign. 3(3-0) F,S
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Service Learning - Designate, COB Addtl Enrll Fee-UG |
|