Catalog Entries |
Fall 2020
May 14, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 456 - Advanced Advertising |
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Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program. Further develops skills in all aspects of advertising/promotion strategy and design. Includes overall campaign development. Explores careers in integrated marketing communications. Additional emphasis on business to business promotion, events marketing, and presentation skill development. Includes one or more service learning campaigns. 3(3-0) F,S
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Service Learning - Designate, COB Addtl Enrll Fee-UG |
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